OnPoint For Organizations

Never Thought I’d Hear Myself Say, “I wish I’d played more video games.”

Posted by Marie L. Clark on Dec 7, 2017 6:11:00 AM

Recently, I was invited to a meeting in a Virtual Reality Simulation (SIM.) We were there to discuss the creation of an environment where marketers could observe customer behavior, as opposed to a more traditional focus group approach.

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Topics: Data Science, marketing, Data Scientist, big data, virtual reality, simulation, SIM, thick data, qualitative data, quantitative data

Data Science: A Team Sport

Posted by Marie L. Clark on Aug 11, 2017 4:47:20 PM

In the simplest terms, Data Science is the transformation of Data into actionable insights. Raw data must be processed and transformed to produce information. That information is then analyzed to derive knowledge. The end goal of the exercise is for the knowledge to drive action.

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Topics: Data Science, Analytics, Data, Chief Data Officer, Data Scientist, Team Sport