OnPoint For Organizations

Never Thought I’d Hear Myself Say, “I wish I’d played more video games.”

Posted by Marie L. Clark on Dec 7, 2017 6:11:00 AM

Recently, I was invited to a meeting in a Virtual Reality Simulation (SIM.) We were there to discuss the creation of an environment where marketers could observe customer behavior, as opposed to a more traditional focus group approach.

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Topics: Data Science, marketing, Data Scientist, big data, virtual reality, simulation, SIM, thick data, qualitative data, quantitative data